1 Information We Collect and How It’s Used
Personally Identifiable Information (“PII”) is collected and used as part of the quote process. Some of this information may be collected from persons other than the individual or individuals proposed for coverage.
Non-Personally Identifiable Information (“Non-PII”) includes any information from which your identity is not readily ascertainable, and may include your internet protocol (or “IP”) address, browser, operating system, pages or content you access while visiting the The Readarc site and the date and time of such access. In addition to you voluntarily providing us Non-PII, Non-PII is automatically collected through the Site or use the Services.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to The Advisr. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.
We collect this information and relay it to our list of insurance providers to present you, the user, with accurate quotes for a car insurance product, as well as to report to our marketing partners on the effectiveness of advertising campaigns. Please be aware, however, that this disclosure may not occur without your specific authorization.
This information is stored in our secure database, in accordance with The Readarc policies and applicable laws, so that you can return to The Advisr at any time and get a new quote, minimizing the amount of information you’ll enter on your return visit. This feature is optional and we’ll only use your information on your return visit if you ask us to. Your consent is granted by providing your email address, which serves as your login for return visits. We and/or our partners may also reach out to you to remind you about your renewal or to inform you about additional saving opportunities or product offerings. A right of access and a right to correct your personal information exists. A more detailed notice providing information about our insurance information practices, including your right to access and to correct your information, will be provided to you upon request.
2 Cookies and Data Tracking
Like most websites these days, The Readarc will install third-party tracking cookies to your web browser to understand how you use our website, as well as to help us recognize you as a new or returning user. The data gained from these tracking cookies is Non-PII , such as location, what browser you’re using, and how you came to our site, such as, if you clicked a link or typed in the address. We don’t record your name or any information that will tell us who you are. Further, no other parties collect Personally Identifiable Information (PII) about your online activities over time or across different websites as the result of your use of The Readarc. The information collected by these cookies is used for:
Tracking the effectiveness and improving the targeting of our marketing campaigns
Improving our website, content, and services
Collecting information to develop new services for our users
Customize the user experience and interest-based advertising purposes
Tracking cookies may be turned off from within the Settings menu of your web browser. Turning off tracking cookies will prevent The Readarc from remembering your information, which may result in a less personalized experience and may require you to input information you may have already entered if you are a returning user, but will not otherwise affect your experience in using our site or our service. To opt-out of third-party data collection and use for interest-based advertising, please visit www.aboutads.info/choices.
3 Third Party Analytics